{"title":"Sangeeta Talwar","description":"","products":[{"product_id":"the-two-minute-revolution","title":"The Two-Minute Revolution: The Art of Growing Businesses","description":"\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sangeeta Talwar\u003c\/p\u003e\n\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003c\/p\u003e\n\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003eBinding:\u003c\/b\u003e Hardback\u003c\/p\u003e\n\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003ePublisher: \u003c\/b\u003ePenguin India\u003c\/p\u003e\n\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003eImprint: \u003c\/b\u003ePortfolio\u003c\/p\u003e\n\u003cp class=\"product-meta\" itemprop=\"brand\"\u003e\u003cb\u003ePages: \u003c\/b\u003e232\u003c\/p\u003e\n\u003cp\u003eUnlike usual business books, The Two-Minute Revolution provokes you to think big-about innovation as well as excellence in on-the-ground execution.\nSangeeta Talwar, the first woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India-Maggi Noodles-shares creative and strategic lessons which can help you grow and add value to your business. Drawing from decades of first-hand experience in Nestle, Tata Tea and Mattel, she prescribes a plan of action that includes tactics such as keeping all the balls in the air, executing to perfection, being consumer obsessed and pivoting on profitability.\nInsightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands.\u003c\/p\u003e","brand":"Sangeeta Talwar","offers":[{"title":"Default Title","offer_id":14327903944817,"sku":"PRH-436","price":355.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/0601\/7393\/products\/5b0f65c07f445-267x399.jpg?v=1537635097"}],"url":"https:\/\/www.booksetgo.com\/collections\/sangeeta-talwar\/all-categories_business-management-economics.oembed","provider":"BOOKSETGO","version":"1.0","type":"link"}