Pocketful O’ Stories : Micro-tales on Unexpected Moments of Love
ITC ’s Engage, one of India’s leading fragrance brands and a segment leader with its pocket perfumes, collaborated with the best-selling romance author of India, Durjoy Datta in an exciting crowd-sourced campaign to invite micro tales that celebrate the unexpected moments of love. The crowdsourced online campaign, to launch the convenient and innovative pocketsized Engage ON, received a staggering 11,200 entries within a month. The best micro tales have been compiled - infused with Durjoy’s own moments of love - to represent an intriguing journey of playful romance.
