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Do Better with Less: Frugal Innovation for Sustainable Growth by Navi Rajdou & Jaideep Prabhu

Do Better with Less: Frugal Innovation for Sustainable Growth

Navi Rajdou & Jaideep Prabhu

  • Rs. 529.00

ISBN: 9780670092482

Author: Navi Rajdou & Jaideep Prabhu

Language: English

Binding: Hardback

Publisher: Penguin Random House India

Imprint: Penguin Portfolio

Published Year: 02-Apr-2019

Pages: 400

Age Group: Adult

A frugal innovation guide for all Indian businesses

This ground breaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends - the sharing economy, the maker movement and the circular economy - to generate jobs and drive inclusive and sustainable growth in the decades to come.

The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet. India, with its large population and limited resources, is at the very epicentre of this trial. India also offers a creative way out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of working together with NGOs and government promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world.

Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to cocreate frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.

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