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Fusion: How Integrating Brand And Culture Powers The Worlds Greatest Companies

Fusion: How Integrating Brand And Culture Powers The Worlds Greatest Companies

Denise Lee Yohn



  • Rs. 439.00
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ISBN: 9781473690493

Author: Denise Lee Yohn

Language:English

Binding: Paperback

Publisher: Nicholas Brealey

Imprint: Nicholas Brealey Publishing Us

Pages: 240

In FUSION , Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies.


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