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Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-ups

Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-ups

Apurva Chamaria & Gaurav Kakkar



  • Rs. 529.00


ISBN: 9780670090570

Author: Apurva Chamaria & Gaurav Kakkar

Language: English

Binding: Hardback

Publisher: Penguin India

Imprint: Portfolio

Pages: 328

How did Hotmail amass 30 million active members before getting acquired? How did Netflix build a user base of over 125 million worldwide? How did Facebook acquire more than 2 billion users? The answer is simple: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about. Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.


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